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Although Hyundai has always been known for building affordable cars that offer great value, the quality story really begins taking shape in 1999. It was then that Hyundai's 'Zero Defects' initiative was launched.
This involved an extensive, top-to-bottom restructuring of the culture of the company, with quality manufacturing becoming the number one priority. From the engineers who design the vehicles, to the factory workers who build them, everyone became committed to the continuous improvement of the final product.
That unwavering commitment has been paying off, with Hyundai winning award after award - from consumers and critics alike - for the quality of its vehicles. In fact, Hyundai now consistently ranks among the industry's top performing automakers in product quality.
What's more, the improvements will continue. Hyundai currently operates some of the most modern and technologically advanced factories in the world - including a new $1 billion facility in Alabama and a $60 million proving ground in the Mojave Desert. That - coupled with a significant Research & Development budget - will ensure that Hyundai will continue to set new benchmarks for quality.
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